Online Window-shopping at Windowshop.com
Online shopping usually lacks intimacy. When I go into a neighborhood bookstore, I often pick up books that catch my eye. I take a subtle second to notice how heavy the book is, how crisp the cover’s print quality is — and as I open the book for the first time, I subconsciously feel the stiffness of its spine, the thickness of its paper, the “new book” smell it gives off… Although I can’t sniff my computer, Amazon’s Windowshop surprisingly had me pressing arrow keys for the last 15 minutes of my day. By browsing books, movies and music visually and interactively with page samples, audio and video previews — I had an overall experience that was delightfully simple. Unfortunately while the intimacy of online shopping is increased, its context, descriptions, keywords and reviews are gone.
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